It’s how our brains work. The thing is, even though we might come to understand this, it still works. Paying a lot for a glass of wine, makes it taste better… studies have shown this. Going through the effort and hassle of travel makes everything seem more valuable. But what if you just want an awesome life? Well I have some theories.It’s how our brains work. The thing is, even though we might come to understand this, it still works. Paying a lot for a glass of wine, makes it taste better… studies have shown this. Going through the effort and hassle of travel makes everything seem more valuable. But what if you just want an awesome life? Well I have some theories.

It’s how our brains work. The thing is, even though we might come to understand this, it still works. Paying a lot for a glass of wine, makes it taste better… studies have shown this. Going through the effort and hassle of travel makes everything seem more valuable. But what if you just want an awesome life? Well I have some theories.

It’s how our brains work. The thing is, even though we might come to understand this, it still works. Paying a lot for a glass of wine, makes it taste better… studies have shown this. Going through the effort and hassle of travel makes everything seem more valuable. But what if you just want an awesome life? Well I have some theories.

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